CHLOE DAVIES
Producer | CAMPAIGN SHOOTS | ACTIVATIONS | LIVE EVENTS
PROJECTS
2025
2024
2023
2022
OTHER
ABOUT ME
CONTACT
Melbourne, Australia
NIKE x JD SPORTS AIR MAX DAY ACTIVATION - HOUSE OF DYNAMIC
Concept & design - Space Between
Pre-production, props, staffing, on-site coordination - Me
Build & install - Boom Studios
Digital interactive content - Itera Studio
Photography - Traianos Pakioufakis
Motion - Brayden Carter
For Air Max Day, JD Sports and Nike transformed a multi-level carpark into “House of Dynamic” - an immersive takeover built to introduce a new generation of Air.
Digital installations, custom builds and interactive moments combined to create a layered, sensory environment. Within a series of illuminated domes, guests moved through interactive screens activated by gesture and dial, motion-triggered UV visuals, and pressure-sensitive LED displays that brought the product to life. A photo moment with thermal printouts added a tactile takeaway, alongside custom ice-cream flavours and a Nike x JD energy drink.
Outside, a DJ and food offering extended the energy beyond the installation - shifting the space from retail into something more atmospheric.
A large-scale experience designed to immerse and energise.