CHLOE DAVIES
Producer | CAMPAIGN SHOOTS | ACTIVATIONS | LIVE EVENTS
PROJECTS
2025
2024
2023
2022
OTHER
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Melbourne, Australia
NIKE x JD SPORTS HIGHPOINT OPENING
Concept & creative direction - Space Between
Pre-production, equipment, on-site event operations - Me
Build, custom props, install - Boom Studios
Photography and motion - Hugh Rogers
For the opening of JD Sports’ Highpoint flagship, the launch extended beyond retail into a more immersive brand moment.
A Nike-led installation anchored the space, bringing together product, interaction and environment. A custom Air Max 95–branded WRX acted as a central photo moment, alongside a simple competition mechanic inviting guests to guess the number of mini shoeboxes inside - with prizes including miniature 3D-printed Shox and Air Max 95s.
A retail moment designed to feel bigger than the store itself - built for impact, and built to be seen.