NIKE x JD SPORTS JORDAN CAMPAIGN ‘DESTINED FOR FLIGHT’





Concept, creative direction & art direction - Space Between
Pre-production, props, catering, equipment, on-site coordination - Me
Photography - Debbie Gallulo
Motion - Ramsay Hosn



For JD Sports’ Jordan campaign, Destined for Flight explored movement and ambition through a narrative lens.

Built across motion and stills, the campaign placed product within a custom-built set of a private plane - a stylised environment that anchored the story. 

A directional campaign connecting product, story and mindset. Wear Jordan, Feel Fly.