CHLOE DAVIES
Producer | CAMPAIGN SHOOTS | ACTIVATIONS | LIVE EVENTS
PROJECTS
2025
2024
2023
2022
OTHER
ABOUT ME
CONTACT
Melbourne, Australia
NIKE x JD SPORTS MID CITY OPENING
Concept, creative direction & art direction by Space Between
Pre-production, on-site event operations - Me
Build & install - Boom Studios
Customisation elements - Bottega Made
Photography - Leo Razak Harunah
For the opening of JD Sports’ Mid City flagship on Pitt Street Mall, a Nike pop-up extended the launch into the street with the ‘AM1 Workshop’ - celebrating the return of the Air Max 1 at JD.
Positioned as an open, public-facing moment, the space invited passersby into a hands-on workshop centred on creativity and personal expression. Customers customised complimentary side bags and tees using a mix-and-match selection of badges, keyrings and screen printing - small, tactile elements that reflected the legacy of the AM1.
Set within one of the city’s busiest retail corridors, the activation brought product into the flow of the street - visible, accessible and made to be engaged with.