NIKE AIR MAX DAY @ UP THERE



Concept & creative direction - Space Between
Pre-production, props, catering - Me
Custom store elements - Boom Studios
Photography - Traianos Pakioufakis


For the launch of the Nike Air Max Dn, Up There Store was subtly reworked through a series of in-store interventions.

Custom elements, freeze-dried candy and bespoke cakes added moments of play throughout the space - a light touch that balanced product with experience.