CHLOE DAVIES
Producer | CAMPAIGN SHOOTS | ACTIVATIONS | LIVE EVENTS
PROJECTS
2025
2024
2023
2022
OTHER
ABOUT ME
CONTACT
Melbourne, Australia
NIKE x JD SPORTS BOURKE ST OPENING
Creative direction, concept & design - Space Between
Pre-production, on-site event operations, logistics - Me
Build & install - Boom Studios
Photography - Ben Hartnett
For the opening of JD Sports’ new Melbourne flagship, a Nike street-side activation took the celebration beyond the store and into the city.
A bold, high-energy vault landed in the heart of Melbourne, drawing lines down the block. Guests queued to unlock safety deposit boxes packed with sought-after pieces - from OG Pink Foam and Neon Air Max 95 to Nike x Central Cee Tech Fleece. A coveted golden key allowed shoppers to skip the line with a qualifying in-store purchase, seamlessly connecting street buzz with retail conversion.
Heat on the pavement. Momentum at the register. A launch moment that lived in culture as much as it did in store.